# Niyantr — D2C Commerce Operating System > Niyantr is a unified commerce operating system built for direct-to-consumer (D2C) brands in India. It replaces 12+ fragmented tools (Shopify, Unicommerce, Shiprocket, Razorpay, Klaviyo, etc.) with one native platform. ## What is Niyantr? Niyantr is a single platform that handles everything a D2C brand needs to operate: storefront, order management, payments, shipping, inventory, CRM, marketing, and operational intelligence. Every layer is built natively — not integrated, not bolted on. Website: https://niyantr.com Partners Portal: https://partners.niyantr.com Company: Etailify Technologies Private Limited Location: Bengaluru, Karnataka, India Contact: hello@niyantr.com ## Core Platform Modules ### Storefront Multi-template storefront with headless SDK. Brands can launch a fully functional online store within 24 hours. Supports custom themes and responsive design across desktop, tablet, and mobile. ### Order Management System (OMS) Full order lifecycle management including order creation, acceptance, processing, shipping, delivery, returns, replacements, and cancellations. Single dashboard for all operations. ### Payment Gateway Multi-gateway payment routing with automatic failover in under 2 seconds. Supports Razorpay, Cashfree, and other Indian payment gateways. COD and prepaid. Zero funds touched by the platform — payments go directly to the merchant. ### Shipping & Logistics Multi-courier integration with smart route allocation. NDR (non-delivery report) management. Automated shipping label generation. Currently supports 2+ courier partners with more being added. ### Inventory & Warehouse Management Two-tier stock model: simple stock for small brands and full warehouse management (WMS) with location tracking, pick/pack/ship workflows, and batch management for larger operations. ### CRM & Marketing Customer relationship management with segmentation. Marketing campaigns across email, SMS, and WhatsApp. Loyalty programs. Cart recovery automation. ### RTO Shield Reduces return-to-origin (RTO) rates on cash-on-delivery (COD) orders. Scores orders for risk before shipping. High-risk orders are flagged or blocked, saving shipping costs and reducing returns. The average RTO rate across Indian D2C brands is 26% — Niyantr helps reduce this significantly. ### Cart Recovery Automated abandoned cart recovery across WhatsApp, email, and SMS. Recovers revenue from carts that would otherwise be lost. ### Analytics & Intelligence Real-time dashboards for orders, revenue, margins, and operational metrics. Margin analysis identifies shipping overspend, wrong payment routing, and hidden fees. Daily P&L auto-generation. ## Pricing (in INR, Indian Rupees) ### Starter — ₹0/month (Free) - Up to ₹50 lakh monthly GMV - 2% payment commission on order value - ₹5 per order processing fee - Includes: Storefront, Orders, Payments - Email support ### Growth — ₹2,999/month (Most Popular) - Up to ₹2 crore monthly GMV - 1.5% payment commission - ₹3 per order processing fee - Everything in Starter plus: - Shipping orchestration - RTO Shield and Cart Recovery - CRM and Marketing - Priority support ### Scale — ₹7,999/month - Unlimited GMV - 1% payment commission - ₹2 per order processing fee - Everything in Growth plus: - Profit Sentinel (margin optimization) - Warehouse management and fulfilment - Dedicated account manager All prices exclude GST. Custom enterprise plans are available. ## Trust Model — How Niyantr Works Niyantr uses a progressive trust model: 1. **Day 1 — Recommend**: Niyantr recommends actions. The merchant reviews and decides. Every action requires explicit approval. 2. **Week 2+ — Approve**: Niyantr learns patterns. Merchants can batch approve routine decisions with one click. 3. **90 Days — Automate**: Niyantr handles routine operations automatically. Merchants handle exceptions. Full audit trail maintained. Override available at any time. ## Who is Niyantr For? Niyantr is built for D2C brands in India, typically doing between ₹10 lakh to ₹50 crore in annual revenue. These are brands that have outgrown basic platforms like Shopify but don't need enterprise solutions like SAP. They need one system that handles operations end-to-end without stitching together a dozen tools. ## Key Differentiators - **One system, not integrations**: Every module is built natively. No third-party middleware. - **Operational intelligence built in**: RTO prevention, cart recovery, margin optimization are native — not add-on apps. - **Transparent pricing**: No hidden fees. Cancel anytime. Free tier available. - **Indian-first**: Built for Indian D2C market — supports INR, Indian payment gateways, Indian couriers, GST compliance. - **Progressive automation**: Starts with recommendations, earns trust, then automates with full merchant control. ## Frequently Asked Questions **What does Niyantr replace?** Niyantr replaces the need for separate tools for your storefront (Shopify/WooCommerce), order management (Unicommerce), shipping (Shiprocket/Delhivery), payments (Razorpay), email marketing (Klaviyo), and analytics (Google Analytics). One platform handles all of these natively. **Is there a free plan?** Yes. The Starter plan is ₹0/month with per-transaction charges (2% payment commission + ₹5 per order). No credit card required to start. **How quickly can I launch my store?** Within 24 hours. Choose a template, add your products, connect your payment gateway, and go live. **Does Niyantr handle COD orders?** Yes. Niyantr supports both prepaid and COD orders. The RTO Shield module scores COD orders for risk and can block high-risk orders before they ship. **What payment gateways are supported?** Razorpay and Cashfree, with multi-gateway routing and automatic failover. **What courier partners are integrated?** Currently 2+ courier partners with more being added. Smart route allocation picks the best courier for each shipment. **Where is Niyantr based?** Bengaluru, Karnataka, India. The company is Etailify Technologies Private Limited. **How do I get started?** Visit https://partners.niyantr.com to create your account. Or email hello@niyantr.com for questions. ## Legal - Privacy Policy: https://niyantr.com/privacy - Terms & Conditions: https://niyantr.com/terms - Refund & Cancellation Policy: https://niyantr.com/refunds - Contact: https://niyantr.com/contact